Dr Kulneet Suri, Senior Director, Institute of Management Studies (IMS) Noida

Dr. Kulneet Suri has an illustrious track record in Higher Education Sector for over 23 years and has outstanding achievements to her credit in delivering mission critical results by her unmatched Leadership. She has simultaneously worked for organized and unorganized sectors for women and girl child upliftment. Presently she is working as Senior Director at IMS Noida, IMS-DIA under UNISON EDUCATION Society which has 11 campuses spanning across Dehradun and Noida- A well -known global professional. Apart from being responsible for Operations of the campus, she has also involved in academics and in the International linkage’s domain of work.


When it comes to today’s business platform, E-commerce is a blazing commodity that is continually and diversely modifying the idea of the business operations. The addition of an ‘E’ to any form of business has given new dimensions to the hinge of the business world and has also significantly impacted the Return on Investment for enterprises. Being one of the most widely accepted and critical standards for information transposal, the business industry today is seeking professionals with polished proficiency on tactical electronic commerce and capabilities and insight on the application of the same in dynamic fields of business. Eminent studies suggest that the incorporation of e-commerce is highly essential for redefining the aim of business management education and change the way of how a trade can be carried out.

The integration of E-commerce as a specialized subject in management curriculum, or even highlighting the same as a part, doesn’t merely broaden the scopes and career opportunities for graduates but also enable them to serve to increase the organizational growth in a substantial percentage. The aim behind incorporating E-commerce in a management program is to strengthen the fundamental skills of candidates so that they can act as the future commanders of tomorrow’s business industry by not just mastering the technologies but by carefully implementing them. This article will bring to your notice an assortment of reasons justifying the need and importance of E-commerce as a learning program for management professionals to survive in today’s business environment.

Dealing with today’s corporate world, the process of operating a particular trade has not remained limited to a specific boundary as the early times. E-commerce has not influenced business in a shallow way, in fact, has transformed its process from the base and requires experts to operate from the same. Large to small enterprises from all sectors are all facilitated to suffice their pursuits overnight. Functions are now carried out at a lightning speed than ever before and have provided industrialists with success stories that were beyond the bounds of possibilities.

Electronic-commerce has created an interrelated platform where organizations, business individuals, and customers can obtain advantages in minimum time-frames. This is what makes it crucial for B school graduates to be armed with necessary intelligence as well as adequate anticipating abilities to influence the business realm rather than merely brushing the surfaces.

Since E-commerce is pacing into all sectors of industries rapidly, B school graduates are expected to be thorough with subject areas beyond the traditional MBA topics. The inclusion of E-commerce as a subject enables the learners to have an entirely different approach than that of the mainstream MBA course. Learning E-commerce helps to polish the knowledge and prudence of students, specifically on E-business intelligence areas such as managing E-business databases, securing data, generating reports, and tackling data-migration efficiently on a web-based trading-body.

Furthermore, students enrolled in an MBA degree program with an E-commerce motif will be much more advanced on technical basis and equipped with ideas about web-maintenance, scripting language programming, and online payment techniques. E-commerce as a substantial section of the MBA program plays a huge role in advancing and accelerating the market reach of students and enhances their ideas about specific software and technologies that are required to understand the underlying complications in the E-commerce business management and survive the highly competitive environment.

Although the knowledge of e-commerce is absolutely essential for management professionals of today, the fact is that the inclusion of E-commerce in the MBA degree course is still an incipient notion in today’s time, and only some of the best management institutes have yet incorporated the same into their curriculum. Hence, as an aspirant looking to make it big in the management world by pursuing a management degree, it is crucial that you settle for a reliable and accomplished institution where the curriculum of the management program is industry-centric and is aligned with the current market needs.

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