Siddharth Maheshwari and Nishant Chandra, Founders, Newton School

With many people out of jobs due to the pandemic, there’s suddenly a flood of workers in the market. According to an analysis done by LinkedIn, the number of candidates for any given position has nearly doubled. However, even with so many options now at their fingertips, recruiters and HR managers are still struggling to identify the best candidates for their open positions. With the recruiting pool getting bigger and the hiring process going virtual, a recruiter’s role has become far more than just recruiting.

Although technology has made it easier than ever to publish a job posting to a broad audience — but to really connect with qualified candidates and drive excitement about the role and the company, one has to find ways to stand out from other employers. Great employees, with the right skills, are often hard to come by—and the competition for them is fierce. Thus, in order to attract potential candidates, successful recruiters are using creative recruitment strategies. This has also led to an increase in the number of startups trying to bridge this gap between supply and demand of skilled resources. Below, we look at five such platforms that are helping recruiters source better match for their roles.

1. Newton School

Newton School is a start-up that helps students to become full-stack developers through its six months-long training program and then provides this ready to join talent to the companies at zero hiring charge. By providing candidates with hands-on experience in the latest technologies via industry-engineered projects it enables graduates to emerge as highly skilled software developers that can fulfill various roles. Their training program’s curriculum is designed to meet the industry requirement and ensures that the hiring managers get to choose from a highly talented pool of candidates who are industry ready. NS’ hiring process involves assigning relationship managers to the companies who then share the filtered candidates’ list with them according to the role. By offering an education that is made available at zero upfront fees and providing training with mock interviews and skill development, Newton School ensures that its graduates are easily absorbed and can contribute towards an organization’s success from day one. The students are guided by mentors who work in leading companies like Amazon,Microsoft, etc.

2. Instahyre


Instahyre is an advanced hiring platform based on artificial intelligence, enabling recruiters to hire top talent effortlessly. Instead of having to waste hours on applying filters to search for the right candidates and then checking if they are interested, Instahyre provides the recruiter with a curated list of candidates ready for hire from its premium database. This enables the recruiter to spend more time on providing a top candidate experience, while Instahyre does the heavy lifting of providing quality profiles.

3. Kraftshala


Kraftshala provides marketing & sales training programs with an Advocacy Score of 95%. Their programs are built on frameworks and examples from the best in the industry and are consistently updated with the latest, cutting-edge tools & learnings from the field. By giving access to industry-driven content, solving real business problems and providing personalised coaching from industry experts, Kraftshala, helps its consumers in becoming a part of India’s most promising talent in just 3-6 months. The graduates are connected with mentors who help build a stellar resume and prepare them for the interview. So the recruiters can be rest assured that they are not getting any run of a mill pile of candidates to interview.

4. HackerEarth

HackerEarth provides enterprise software that helps organisations with their technical hiring needs. The platform is used by organizations for technical skill assessment and remote video interviewing. HackerEarth’s story has been about perseverance and focus towards one goal – making technical recruitment simple and efficient. They help conduct accurate coding assessments covering 80+ skills and 40+ languages for 10+ developer roles. By evaluating a candidate’s coding skills in real-time with remote coding interviews, HackerEarth ensures only genuine talent makes the cut with robust online proctoring. Thus helping the recruiters make informed hiring decisions with in-depth insights on a candidate’s performance.

5. Rekrut India

Rekrut helps the organizations build their human capital in a fast paced world through their deep expertise, pioneering products, extensive network and patented technology to ensure that your company always stays ahead of change. With a deep understanding of business and functional requirements, they have created a Centre of Excellence, setting a benchmark for industry sourcing capabilities and niche hiring skills. With a reach that few can match, across a range of functions and levels, Rekrut has the ability to deliver solutions at the speed required today.

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