Ankit Kapoor, Head, Pratham Education

Ankit Kapoor is a Management graduate from IMT, Ghaziabad. He has worked with Pernod Ricard India as a Brand Manager. He was the youngest brand manager in the history of the company. Creating interesting brand campaigns and developing unique customer touchpoint was his area of strength. In spite of being in the corporate sector, he remained instrumental for industry-academia linkage as visiting faculty for Marketing in top B-schools. Valuable brand management experience with Pernod Ricard India made him a confident brand marketer and his passion for quality education & paving career paths for students got him to IIFM. At IIFM he looks after brand “PRATHAM” which has developed into a distinguished & trusted name amongst the student community for various entrance exams. He personally looks into Business Awareness, Vedic Mathematics and Overall Personality Development Modules. He takes Logical Reasoning, Vedic Mathematics and Test Analyses for PRATHAM students.


To avoid the last-minute stress while preparing for IPM-IIM Indore, serious aspirants need to start as early as one year for getting into the most coveted college for management. With new facets brought to all the aspirants this year, the entire schedule of the board examinations and entrance exams got shifted to finish the board exams well before the stipulated time. Another significant change that has baffled the aspirants preparing for management as a career is that almost all the major universities and colleges have announced the dates to conduct the entrance exam. And with hardly any time left after the board exams, studying at the eleventh hour is never a fruitful exercise.

The Indian Institute of Management (IIM) Indore conduct its national aptitude test once every year and over 20,000 students appear annually. The aptitude test facilitates admission to their 5-year integrated program in management. The admission process consists of the IPM Aptitude test, on clearing the cut-off for which, students proceed for the next round, Written Ability Test (WAT) and Personal Interview (PI).

This brings us to a situation where a student should start preparing for these entrance exams right after class 10th or with the board class 12th as the time after the board exam is minimal. Students have understood the need for preparing themselves for these entrance exams, and also about the competitiveness among the students.

While the courses in management have got huge popularity over a period attributing to the fact that it is a stream neutral career option, is one of the favourite choices for students, with the provision of ample opportunities to the students and respect in the society. Striving to enter into the reputed college, aspirants usually take a lot of pressure of board exams to score good marks and get admissions to one of the best colleges. It does not fetch the students much benefit, but if they make it a regular routine to prepare for a paper which is a multiple-choice question-based exam with a disciplined outlook, they are sure to achieve their goals. It’s always good to have a path and vision from an early age.

Understanding IPMAT – Why Early preparation

The entrance test for IPM-IIM Indore comprises of three stages consisting of:

A. Aptitude Test: the test is slightly different from other entrances. It consists of Quantitative Aptitude and Verbal Ability.

  • Quantitative Aptitude: It comprises of multiple-choice questions and subjective questions. The total number of questions is 60.
  • Verbal Ability: It has MCQs based on Vocabulary, Grammar, Reading Comprehension and Paragraph Jumbles. The level of questions ranges from moderate to difficult.

B. Writing Ability Test: This section checks a student on his/her writing skills. A topic is given, and you need to write an essay on it. This section plays an important role in the overall rank of the student.

C. Personal Interview

The difficulty level of an entrance exam seems to increase because as a student, we lack:

a) Time Management: It becomes very important for a student to focus on class 12th boards and to prepare for entrance examinations. It becomes essential for the student to strike out a balance between the two exams. As one is important for you to get an admission based on marks and the other gets you a chance to study in a premier academic institution through an entrance examination.

b) Practice: Students need to spare time to put their efforts into keeping pace with constant practice. This will not only make them well versed with the pattern of competitive exams but also will help them to have a cutting edge over others. So, preparing young minds early can prove extremely beneficial for students, It’s like moulding clay into shape when it’s still wet, which is why it stays for a longer duration.

Why One-year preparation – Pratham WizKid?

Preparing for the entrance exam IPMAT – IIM Indore is no rocket science and to understand how it is always better to start the preparation a year before than to have last-minute stress. Once you are clear about the career you want to get into, the syllabus looks humongous, but when segregated and planned perfectly, it becomes much easier.

The preparation for any exam demands a lot of perseverance and dedication. It requires that a student should understand the pattern of the paper. The highly qualified and competent content developing team has developed comprehensive study material that helps a student to get an edge over others.

It is very important to cover the basic concepts of Math and Verbal Ability. Regularity and time management is the key to success for IPMAT, 2020. This can only happen if you are regular and identify your strengths and weaknesses. You should be regular in your preparation, and should not wait for the last moment. It is of utmost importance to be regular with Math, Verbal Ability and Logical Reasoning.

PRATHAM not only focuses on teaching all the subjects for entrance preparation but also gives you study material along with mock tests, handouts for different topics, e-lectures, everyday feed of current affairs and legal affairs. PRATHAM provides you with customized attention for your writing ability and Mock Interview, which are as important as other subjects.

Content Disclaimer

Related Articles