Dakshita Khandelwal, Managing Partner, École Intuit Lab New Delhi and Co-founder, JS Institute of Design

Dakshita Khandelwal is a go-getter with an entrepreneurial drive from the start. Her leadership skills and the attitude of finding solutions to questions is what sets her apart as the co-founder of JS Institute of Design. She is motivated by her passion for shaping young minds and creating industry-ready design leaders for tomorrow and that is what encourages her to offer a platform like JS Institute of Design and Ecole Intuit Lab Delhi for potential design students.

 

Many times an exciting website, intriguing mobile app, exciting game or enticing packaging catches our attention. In most cases, even our purchase decision is based on the appearance and user interface of the page, website or product. However, have you wondered about the people responsible for creating this magic? It is a large number of talented professionals, with mastery in technical and artistic skills required to develop functional results. What course did they pursue to hone their skill-sets? The study of design, which has emerged as a disruptive principle today. The primary reason behind its popularity is the space it gives students to create and build. It offers a long list of “Dos” as compared to the “Don’ts”. The flexibility and expanded imaginative landscape of design courses have been an attraction for many. Within its gambit is a plethora of specializations that one can choose.

In the past, people shied away from such programmes because they felt there was a lack of job opportunities in this field. The times have changed. In the modern world, this notion is a myth that now stands debunked. Global market leaders like Philips, Adidas, Adobe, Ashok Leyland, Future group, GE Healthcare, General Motors, Myntra, Godrej Industries, and Hindustan Unilever are constantly hunting for professionals with expertise in this arena. The pandemic was also significant in up surging the demand and expanding areas like gaming. There is a huge requirement for a workforce that is trained to develop craze-worthy game environments. A report suggested that the state of Karnataka alone has witnessed the emergence of over 70 gaming start-ups in the past two years. It reinstates that the gaming industry in India is booming, simultaneously creating multitudes of jobs. Numerous global production and gaming studios are also turning towards the vast pool of talent available in India. Companies like Electronic Arts, Ubisoft and Rockstar are rapidly increasing their operations in the subcontinent. Other giants like Kwalee and Splash Damage are extensively looking for professionals hailing from India. Experts believe that cross-border hiring will grow to 10%.

Let’s dive deeper into the reasons that have established India as a hotspot for talented designers and other professionals having similar backgrounds –

Skills and knowledge

Success in design is a combined result of technical know-how and artistic flair. Mastering one without the other is futile if you wish to build a credible career in this field. Indian design institutes pay equal attention to the development and betterment of both these facets. Students too are motivated to try new styles, techniques, patterns and methods. Their curiosity and hunger to innovate, give them a competitive edge over their international counterparts.

Dynamic curriculum

Immense emphasis is given to putting together a curriculum that has the right balance between theory and practice. Indian institutes adopt an industry-first approach. Most schools update their syllabus regularly, thereby introducing the latest technologies and trends going around the globe. Students learn to think outside the box, and their problem-solving abilities are sharpened. The foundation course of several programmes is a reservoir of all the subjects a designer should know of and as they advance they can pick from an array of specialisations. A strong base helps them tackle a wide range of complexities.

Improved pedagogy

The teachers of design are adopting flexible styles to help their students grow better. While they realise the importance of textbook knowledge, they consistently encourage young minds to develop their websites, apps or games. Many courses entail such practical experiences as an integral part. Students are even given industry exposure via frequent internships. Industry experts are invited regularly, giving students the chance to learn tricky concepts and interact with the best.

Earlier, the sky-rocketing tuition fees of the programmes offered in foreign countries have demotivated several Indian aspirants. According to a recent study, there are over 70 design institutes spread across the subcontinent, and many more are opening their doors each day. Most of these even offer several scholarships and flexible fee payment schedules, allowing you to pursue your dreams tension-free!

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