In recent years, the coaching industry has seen a profound shift in India. Increasingly, students are going for online coaching to crack competitive exams, medical, non-medical, etc.
Online coaching has its merits over traditional coaching, as it allows students to prepare from home or anywhere with internet access. But, there are inherent strengths of the offline coaching model as well.
In a traditional coaching class, students get personal attention from the teacher, and they also pick up a lot from their peers. It’s necessary to blend the strengths of online coaching with offline coaching to create the best solution.
To fill this gap, an Edtech startup, Edusquare, has built “Yschool – The Learning App” to provide the most comprehensive online solution for Class 9th to 12th students to crack competitive exams, like NTSE, NEET UG, JEE Mains, JEE Advanced, and BITSAT.
Edusquare has built a solid reputation in the offline coaching space over the years by producing toppers in all categories of competitive exams. Of its existing offline batch, 25% students were selected in JEE Advanced Merit List, and 40% students were selected in medical colleges for MBBS. That’s 6 times the national average of coaching institutes for IITs and MBBS courses.
With the help of artificial intelligence (AI), Edusquare has also made great strides in blending offline and online coaching to make coaching accessible to students all across India. It’s the first organization in India to introduce Blockchain-backed student incentivization with a social angle.
Edusquare has now built Yschool – The Learning App. Yschool is a 360-degree app-based solution that provides recorded content lectures, live interactive sessions, practice quizzes and tests, practice assignments, and 24×7 doubt support.
Plus, it provides Whatsapp groups for discussions to simulate the experience of a traditional coaching class. Edusquare had launched the Yschool app in January 2020 for its offline centre students.
Then, in March 2020, it made the app open for all kinds of students across the globe so that they could continue preparing for competitive exams despite the lockdown induced by COVID-19.
Even before COVID-19, Edusquare was doing paid projects with the state governments of Himachal-Pradesh and Punjab using the Yschool app and hybrid models. The company will continue to do such projects in the future even after COVID-19.
Yschool app has witnessed stupendous organic growth, having reached 60,000 downloads in October 2020 from a mere 3,000 in March 2020.
Yschool is entirely bootstrapped. The company hasn’t taken any external funding or bank loan. It has 2,000 plus reviews/ratings on the Play Store with an average 4.8 rating.
“We are committed to providing a complete solution to the students that focuses on their most important target, which is cracking the competitive examination,” says Deepak Goyal, Co-founder and Managing Director, Edusquare.
Apart from the competitive exams, Yschool app is also designed for the school curriculum. The app already has complete solutions for Class 9th to 12th live, and the content for Class 6th to 8th is getting ready.
Edusquare will be launching a new version of Yschool app soon. It will have a new user interface and user experience that will allow students to socialize and interact with friends, challenge, compete, and compare test performances, get badges through gamification to improve engagement.