Editorial Team

Xavier Institute of Communications (XIC), a curricular unit of St. Xavier’s College (Autonomous), has launched its Event Planning & Experiential Marketing course beginning this academic year 2020-21. The course is a 10-month full-time Diploma Programme to nurture and groom future-ready event professionals.

“While the Events industry has garnered a very optimistic growth in the media ecosystem, reality showed a dearth of qualified event professionals at the entry-level. To plug this gap, XIC has stepped up to the plate to give the Communications community, another breed of well-qualified Event Practitioners”, said Dr Fr. Conrad Pesso, SJ Director of XIC. Elaborating further, he said, “Some of our current courses like ‘Advertising & Marketing’, ‘Public Relations’ and the ‘Advanced Integrated Communication Programme’ already had an Event Management Module as a part of their programme. The response and the buzz generated from these ground events encouraged us to offer a well-balanced Event-centric course to aspiring students who wanted to make a full-time career in Event Management”.

As a pioneer in the Media and Communications Institute for over 50 years, XIC has developed a very compressive syllabus and robust course structure to give its students a 360° perspective and an in-depth exposure to this diverse and ever-evolving media & entertainment industry. Care has been taken to incorporate the right balance of academics and hands-on familiarisation to practical training.

The course has also been designed keeping in mind the current expectations and most importantly future trends of this dynamic industry. A substantial part of the education is conducted through ‘assisted learning’ that involves students undertaking assignments, research case studies, projects – individually or in groups under the guidance of qualified and industry-experienced faculty.

The course will also integrate the disciplines of Brand Marketing & Communications, Advertising, Public Relations, Mass Media, Digital Media, Audio-Video Production and futuristic platforms of technology to make for a well-rounded event professional.

Admission Process for EPEM:

To be eligible to register for the Online Entrance Test for admission, candidates need to be below 35 years of age and have a graduate degree from any discipline in Arts, Science, Commerce Computers, BMM, BMS, BE, Catering or any other professional course etc. The online test is for 90 minutes and can be taken from home or where they are located. On obtaining the minimum-qualifying criterion, next, they will have to appear for an online virtual interview. Successful candidates will be notified by email within 48 hours of appearing for the OET.

Related Articles