Following in the path of successful virtual ceremonies, upGrad, Asia’s higher EdTech leader in partnership with MICA, Ahmedabad recently hosted its third valedictorian ceremony to felicitate 1462 learners for completing their degree in Advanced Certification in Digital Marketing and Communication. Gracing the event with their presence were Chief Guest Nikhil Mohan, Sr. VP at Ogilvy & Mather, and Dr. Anita Basalingappa, Professor of Marketing and Chairperson of Online Programmes at MICA, along with upGrad Chairperson & Co-founder, Ronnie Screwvala.
The online valedictory ceremony was a joint celebration by MICA and upGrad of the successful competition of the Advanced Certification in Digital Marketing and Communication by the 1462 learners. The valedictory ceremony was full of energy and excitement with the chat box abuzz with comments and testimonials from the graduating learners. To keep the celebratory mood up amid the pandemic, upGrad deployed augmented reality (AR) filters to offer a realistic valedictory ceremony experience. The learners included seasoned working professionals across industries including Fortune 500 Companies, with work experience ranging from 3 years to 25 years.
Dr. Anita Basalingappa, Prof. of Marketing and Chairperson of Online Programmes at MICA addressed the graduates, “Congratulations to each one of you and your loved ones for the successful completion of the program in these challenging times! You are now equipped with the most relevant skills in Digital Marketing & Communication. Be the change you want to see. Every drop in the ocean matters. Dream! Be ambitious! Taste success & failure! Be a life-long learner! Wishing you the best in all your future endeavors! Stay strong & be yourself!”
Nikhil Mohan, Senior Vice President at Ogilvy & Mather who was the chief guest at the event, applauded the students, “Congratulations & well done to each one of you on graduating from one of the most premier institutes in the country, MICA. The Digital Marketing & Communication course in partnership with UpGrad has empowered you with the skills needed to become future leaders of the industry. India is going through a digital revolution but these are unprecedented times and it’s your knowledge, tenacity, and resourcefulness that will ensure you thrive in this exciting sphere of Marketing. Wishing you all the very best for a bright, tech-driven future.”
Concluding the valedictorian ceremony with a vote of thanks, Ronnie Screwvala, Chairperson & Co-Founder, upGrad said, “At upGrad we stay committed to our vision of powering career success for every member of the global workforce as their trusted lifelong learning partner. This ceremony is yet another milestone achieved in that direction. We are delighted to partner with MICA and enable our learners to achieve their desired outcomes.”
Sharing her experience, Valedictorian Ritika Shetty, Planning and Strategy Intern, Wavemaker said, “After completing my Bachelor’s in Journalism and Mass Communication, I was left clueless as to what to pursue next. I knew that I needed to upskill myself to be in a role that I would enjoy. I was quite intrigued by the advancement and growth that had taken place in the marketing world since the advent of the Digital space. This is where upGrad came along and changed my understanding of the digital landscape and helped me get started on my upskilling journey. Today, I am proud to say that my choice to upskill through MICA and upGrad has had a positive impact on my career.”
She further added, “The immersive experience during the course was truly unique. I know you will resonate with me when I say that the quizzes and campaigns gave us deep insights into the Digital Marketing world. My favourite memories definitely include the detailed, fun examples that Professor Siddharth Deshmukh along with the Industry thought leaders often shared with us.”
This is the third successful virtual valedictorian ceremony with MICA, Ahmedabad this year. The last event was held in May, 2021 and celebrated the successful completion of PG Certification in Digital Marketing and Communications of around 1,118 learners.