2020 has been a very challenging year for the education industry. During the time, edtech apps and companies saw tremendous growth and competition at the same time. Edtech has been a booming industry anyway in India, but the growth seen in the year 2020 has been 100% and more due to the circumstantial requirements. Below are a few edtech apps which witnessed exponential growth this year:
One of India’s leading online tutoring websites covers the whole syllabus ranging from CBSE, ISCE, NTSE, Olympiads, and even IIT JEE. They offer free online classes on its website and app. The website also offers free study material, apart from the online classes. Amid the lockdown, the website started to give free access to all live classes and content of Vedantu for Grades 1 to 12, JEE & NEET and saw a surge in users.
This Bangalore based edtech platform recorded massive growth in terms of revenue, video views, watch time, etc. They launched their subscription product for the test-prep market last year and had hit a 36 million ARR just before the pandemic. Since then, the company has grown 3x recording up to 100 million ARR.
Brainly is the world’s largest online learning platform where students and parents go from questioning to understanding. Brainly is currently available in 35 countries worldwide. Middle and high-school students, as well as their parents across India, have been leveraging Brainly’s platform to strengthen their skills in core academic subjects such as Math, Science, local languages like Hindi, and Social Studies for free, available in regional languages. Brainly usage has surged 100% worldwide, offering students 24*7 access to the biggest peer-to-peer learning platform of its kind. The platform has grown 168% in India alone, as over 55 million students and parents every month rely on the platform.
One of India’s largest online higher education companies, UpGrad helps students get an online degree from the top universities in the world. Their 1 on 1 mentorship and support for placement is what sets them apart. They have courses ranging from MBA in business to MBAs in law, insurance, software, blockchain and more. They added 20 new programmes and recorded a 50% revenue growth in Q2 this year.
Byju’s has become the household name for online education in India. They cover a wide variety of classes starting from class 4 up to CAT or IAS test preps. They also have a learning app for kids called BYJU’S for kids which focuses on early learning for kids in classes 1-3. They use engaging video lessons, personalized learner’s journeys, unlimited practice sessions and engaging questionnaires and have also collaborated with companies like Disney to make learning truly fun. The company saw 7.5 million new users on its platform since it started offering free access to content.