Editorial Team

India’s international education segment is witnessing unprecedented growth, rapidly surpassing pre-pandemic levels by approximately 35%. In a strategic intent to target this high growth potential, Thomas Cook (India) Limited – India’s leading omnichannel forex services company has launched an attractive contest with a host of assured prizes for students. Every month, three lucky winners get a chance to win flight tickets to their study destination; with one student winning a pair of bluetooth earpods daily. Additionally, every forex transaction comes with special discounts on select partner brands. The Study Buddy contest is live across Thomas Cook India’s hybrid omnichannel network (online forex store, call center, or extensive retail presence – over 100 stores in 65 cities across India) till September 30, 2022.

Foreign Exchange comprises a key business line for Thomas Cook India and the student segment is a major contributor, with a dominant market share in the Country. The Company’s internal data reveals strong resurgence with a powerful uptick of over 50% v/s pre-pandemic levels. To capitalise on the student opportunity in addition to the contest, the Company has enhanced its Study Buddy program to offer students a range of benefits:

  • End-to-End Portfolio: Application Fees, University Fees, Living Expenses, Student Fee Remittances, Prepaid card, cash
  • Forex delivery in 2 hours #GharpeForex
  • Reload of Forex Prepaid Cards within 2 hours
  • University Remittances in 4 easy steps; within 24 hours
  • Contactless & Frictionless services via Thomas Cook India’s hybrid Clicks & Mortar model

Mr. Deepesh Verma, Senior Vice-President – Foreign Exchange, Thomas Cook (India) Limited. said, “The overseas education segment offers significant and growing potential and this is an opportunity that we intend to leverage to the maximum. Through our Study Buddy contest, we aim to accelerate demand for our range of products & services including Student Fee Remittances, Gharpe Forex – delivery in 2 hours, prepaid card reloads, etc. with assured prizes and free tickets to their study destination.

Our unique Study Buddy portfolio empowers our students whether based in India’s metros or Tier 2-4 cities and towns with the convenience and choice of our phygital network: they get to choose their preferred mode of interaction, be it our online forex store, call center, or extensive physical presence – over 100 stores in 65 cities across the Country.”

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