So what’s common to Steve Jobs, Elon Musk, and Jeff Bezos? Yes, they are all rich self-made billionaires, who are best known for leveraging creativity, innovation, and right-brain thinking for creating iconic brands like Apple, Tesla, and Amazon. Creativity, Design Thinking and Innovation have disrupted the traditional theory of business. Managing high-performance teams that thrive on creativity and innovation poses a significant challenge for business leaders. To reign in this challenge and help develop the next generation of such business leaders, AACSB Accredited and globally ranked Jagdish Sheth School of Management (JAGSoM) has launched “The Right Brain MBA”, an innovative MBA program designed for new-age professional roles that require creativity, innovation, design thinking, and imagination.
Globally acclaimed academics Padma Bhushan Prof. Jagdish Sheth (Chairman, JAGSoM) and Prof. A Parasuraman (Pro-chancellor, Vijaybhoomi University) are mentoring this program. In addition to senior academics, leading Creative Industry Professionals with several decades of experience in Advertising, Media, Music, Films and Marketing Communication have joined JAGSoM to share their experiences and skills with young MBA students.
The program is specially designed to groom professionals for managerial roles with a unique and powerful combination of analytical, logical, left-brain thinking, with creative, out-of-the-box, right-brain, maverick-thinking that is so essential in today’s highly competitive world of business management.
Sharing the rationale for the launch, Dr. Atish Chattopadhyay, Director, JAGSoM said, “As the world shifted from industrial age to knowledge age and now moves towards conceptual age; creativity, empathy, symphony, play, and imagination have become essential in the new era. Mainstream MBA programs not only admit but also groom their graduates for skills of logic, analysis, and focus. This unique program will groom professionals who would complement the left-brain professionals, by bringing in sensory elements like design, storytelling, empathy, symphony, play, and meaning. New-age companies aiming for diversity and non-linear thinking will find graduates of this program the right fit to bring in the desired balance”.