Testbook.com, an Ed-Tech platform aims at turning India’s job preparation landscape for public & private sector jobs into a tech-driven and automated system wherein students can learn through live tutoring at their own pace. Today, the company announced that its web-based platform crossed over 1.8 million paid users from among the total 18 million already registered users. 7 million of the registered subscribers among the total 18 million had subscribed during the pandemic. It was this time that Testbook initiated curriculum driven cohort based live tutoring courses which is showing 50% month on month growth. This certainly made apparent about Indian mindset that changed from offline to online based learning.
Testbook successfully increased its Y-O-Y monthly revenue by 4 times with over one lakh transactions during the past six months. Every month approximately 25k students and professionals subscribe to Testbook on an everyday basis. Furthermore, it has also been observed that 50% of user traffic are organic, which indicated strong brand value and trust among learners’ across India.
Ashutosh Kumar, Co-founder, and CEO, Testbook.com, commented “Such exceptional growth of Testbook, especially during the lockdown and hitherto, can be attributed to company’s one-stop platform for the preparation of 350 different exams. Termed as a 360-degree learning experience model – be it live tutoring, assessment, question practice, doubt solving, detailed performance analytics, and job and vacancies information – everything is available just at single web platform, which has been the chief reason for the growth of the company”.
He further added that “the successful conversion of 10% paid subscribers out of the total registered users, Testbook has been able to earn 3x than the industry standard in B2C freemium product category. This is considered to be the key to company’s growth”.
Future Highlights –
Testbook is aggressively planning for entering into few top government examinations of the country that includes the Union Public Service Commission (UPSC) and Engineering examinations, etc.