Tata Power, in its commitment to #DoGreen and contribute to the collective well-being of our shared home – planet Earth – launches its ‘Tree Mittra App’ on the occasion of the International Day of Education. The day was proclaimed by the United Nations in 2018 to celebrate the role of education in bringing global peace and sustainable development. With this unique initiative, the company aims to celebrate the power of individual potential to protect Mother Earth through sustainable actions and promote biodiversity champions to create a greener tomorrow.
The not-for-profit, freely accessible app has been created with an objective to increase awareness of the importance of biodiversity in India by giving people a beautiful 52-image wallpaper calendar, each image conveying the tale of a unique Indian tree. For each app download, the company has pledged to plant a sapling around its operational facilities in India, giving each individual the power to be a true Tree Mittra, with just a few clicks on their smartphone.
As India’s largest integrated power company, focused on action leadership towards becoming a green and sustainable energy brand, Tata Power supports multiple initiatives and environmentally-friendly practices to motivate and engage its employees, customers, and stakeholders.
Apart from contributing significantly to the afforestation agenda, the app provides access to unique information about trees and raises awareness on the importance of adopting green environmental practices, while promoting sustainability messaging with visually appealing wallpapers which will be weekly updated in the background of the mobile screens.
‘Tree Mittra’ app is another important program in Tata Power’s biodiversity conservation and restoration journey. Under the ‘Tree Mittra’ umbrella initiative, Tata Power has been running a unique plantation drive for the past 40 years, which encourages employees and their families to adopt a tree, plant and nurture its growth. More than 100 lakh saplings have been planted across several locations of the group over this period, across Maharashtra, Jharkhand, Uttar Pradesh, Odisha, Gujarat, and Karnataka.
With extensive diversity of flora and fauna around its operating sites across Western Ghats and other locations across India, over the years the company has taken many steps towards biodiversity conservation. The company’s multi-award-winning Walwhan gardens and 50-year-old ‘Act for Mahseer’ Program nestled in Lonavala, Maharashtra is a testament to the larger cause.
Tata Power is committed to contributing to the environment conservation agenda by adopting sustainable and responsible business strategies. It is the first power utility in the country to commit to ‘Carbon Neutrality before 2045 and the only Indian utility to co-create the first SDG roadmap for power utilities along with WBCSD and 10 other global power companies. It has also developed a clear roadmap to achieve Water Neutrality and Zero waste to landfills by 2030.
By making the Tree Mittra App available for free download the company intends to achieve maximum reach for the initiative, creating more awareness while encouraging more climate-action champions to come forward for the bigger cause.