Editorial Team

Sunstone Eduversity, India’s leading Higher Education Provider hosted its maiden Content Day event on Thursday, 18th November. This event was held by the brand with a mission to shortlist the best content marketing ideas from top media houses, OTT platforms, production houses and youth-oriented content creators, from across India.

The event saw participation from renowned names such as YouTube, MTV, MX Player, Voot, Mirchi, Culture Machine, Jagran Group and Anugrah Madison amongst others, in a bid to bag a spot in Sunstone’s 2022 Marketing Calendar. Dynamic pitches were presented to the esteemed jury comprising Sunstone Eduversity’s leadership team & employees.

Content Day is Sunstone Eduversity’s first self-curated mega event since the higher education leader bagged $28 Million in a Series-B round of funding, in October this year. It marks the beginning of the brand’s manoeuvre towards its upcoming Marketing and Brand-building initiative wherein it plans to engage with its community with engaging & shareable storytelling.

Speaking of Sunstone Eduversity’s Content Day event, Co-founder & CEO, Ashish Munjal said, “Business growth will be crucial in the next phase which means creating a marketing campaign that leaves a heartwarming impression on all our stakeholders. We are also integrating our existing offerings with latest tech innovations. We are super excited for this content marketing campaign to connect with our audience at an emotional level and educate them about our value propositions.”

“To embark on the new journey of brand integration with masses, it’s crucial that we create content that our consumers will love & relate to. We aim to entertain & address the daily lives of our community by creating an IP that reflects them & their aspirations. Everything that we will create, curate & share will be driven by our vision of “Is it right for the students?” added Alekhya Chakrabarty, Head of Marketing, Sunstone Eduversity.

“Multiple teams from Sunstone were a part of the content day. The management demonstrated a clear vision and involvement of their teams at the very planning stage, and allowed healthy interactions and holistic perspectives thereby enabling us to refine our deliverables clearly. The presentation was interactive which is a clear sign of an involved motivated task force. Look forward to marketing a distinct product to a deserving audience.” – Sonal Basu, National Revenue Head – IPR Business, Optimal Media Solutions, A Div. of Times Internet Ltd

“The Content Day presentation was a very refreshing experience for us. The entire team of Sunstone was cordial and we had some very encouraging interactions. It shows the positive intent of the Sunstone leadership team. At Jagran, we are always ready to walk an extra mile for a brand like Sunstone, who wants to add value to the lives of our citizens, especially, youth.” – Anuttam Sen, VP, Dainik Jagran

“We had a great experience interacting with the Sunstone team on Content Day. It was a pleasure to see how the entire team was present and gave each participating team equal attention to understand the ideas that were shared. A big thanks Alekhya and Malvika for their time and feedback on the ideas! This helped us structure the ideas in a way that would best deliver the campaign thought to the larger team as well. We hope to get the opportunity to work with the team in the near future!” – Aparna Tandon, VP, Madison Anugrah

The results of the Content Day event will be announced shortly, wherein Sunstone Eduversity will choose a few select brands with the most exciting ideas, as partners for its Marketing and Branding led initiatives, slated for 2022.

Founded by IMT-Ghaziabad alumnus Ashish Munjal and Piyush Nangru, Sunstone offers higher education programs in partnership with several colleges and private universities. The company’s vision of higher education addresses not only the needs of millions of students but also thousands of employers and colleges. Currently, Sunstone has 24 Campus partners across 18 cities and it envisages expanding in 35 cities—enrolling 25,000 students by the end of 2022.

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