Editorial Team

Amity School of Fashion Technology (ASFT) and Amity School of Fine Arts (ASFA) have jointly organized “KREATIV’ 2022” from 19th to 21st April, 2022, at Amity University, Noida, Uttar Pradesh.

KREATIV ‘22 is an annual event comprising of “Annual Display of Artworks” by the students of Amity School of Fine Arts (ASFA) (Painting, Applied Art, Animation & Visual Communication Programme) & “Design Collection Presentation” by the students of Amity School of Fashion Technology (ASFT) (Fashion Design Programme). The event aims at promoting the creative skills of the students by providing them a platform to showcase their talent and present innovative ideas of budding professionals of Art & Design field.

Addressing the gathering at the Inaugural Session, Shri Jagannath Panda, an Eminent Contemporary Artist of international repute, averred, “Art students must pursue their art practice relentlessly and explore new territories and forms by being experimental and innovative. They should attempt to learn from other artists as each artist has something different to offer in terms of their design sensibilities. A keen observation, persistence and hard work go a long way in making an artist better. Humility and honesty are other essential traits required to become a successful artist.”

Advising the students of Amity, Shri Ashish Kulkarni, Senior Artist and Chairman, FICCI, Animation & Gaming, Founder of Punnaryug Artvision Pvt Ltd. & Former CEO of Reliance Animation & Reliance AIMS, stated, “The last two years have been tough due to the pandemic, however, at the same time, they have provided everyone with ample time to practice regularly and sharpen their skills which is extremely important for an artist. Failure is a part of life; therefore, one should not be afraid of failure, instead, learn from the same. Students must concentrate on brushing up their basic skills and learn to synchronize between their hands and minds. They should not get fascinated by technology, rather they should focus on learning new skills and art techniques which is the success mantra to become a great artist.”

Expressing extreme pleasure on this occasion, Mrs. Divya Chauhan, Chairperson, Amity Arts Foundation, mentioned, “We, at Amity, have always believed in nurturing the talent and creativity of our students. The aim of this event is to provide a platform to our students to showcase their talent and skills through their artworks so that they can make a name for themselves and become great artists. Our students and faculty have put in a lot of effort and hard work in organizing this event and we are extremely proud of them. The works on display are a testimony to Amity’s commitment to encourage and support budding artists of our country who will make our country proud.”

Some of the highlights of the event include innovative artworks depicting pollution caused by plastic, made from waste plastic and an artwork portraying the significance of planting trees, made from drawer knobs, by the students of Fine Arts, which were highly admired by the visitors. Also on display were exquisite artworks ranging from Digital Art, Animation, Clay Sculptures, contemporary artworks depicting urban life, rural life and wild life. Pop Art, sketches, portraits, posters, slogans, installations made from waste material and vibrant mural compositions, made by the students of Amity, were some of the other interesting elements of the event, amongst others. Students of Amity School of Fashion Technology (ASFT) showcased their creativity through the presentation of their creative and innovative designs in the form of sequined dresses, gowns, and contemporary wear outfits, which caught the attention of the visitors.

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