SARVA, India’s fastest growing yoga-based wellness ecosystem, is all set to bring the wholesome benefits of yoga into the lives of children. It has inked a partnership with the School of Sports, a multisport training academy that provides an inclusive sporting experience to children through online programmes. With yoga integrated into their school curriculum, over 500,000 children will be able to have a more rounded and holistic, mental and physical health – and therefore, perform better.
Through this association, SARVA aims to reach out to over 3000 schools by the end of 2023. Going forward, SARVA wants to enable a whopping 500,000 students to gain immunity, health & wellness from yoga and its multifaceted forms. The fact that SARVA makes yoga interesting and fun with 25 different forms of Yoga will help the brand resonate with the youngsters.
Children get enormous benefits from yoga. While physically, it enhances their flexibility, strength, coordination, and body awareness, it also improves concentration and brings about a sense of calmness in them. Yoga also helps children connect better with their inner self and strengthen their relationship with those around them. Overall, it helps boost immunity, increases memory and helps children get better at studies, improves growth both physical and emotional growth, and encourages body positivity in teenagers.
Speaking about this, Sarvesh Shashi, Founder, SARVA Yoga, said, “Today’s busy and stress-filled-world exposes even children to pressures from different quarters. The pandemic has only added to this stress. Children lack peer interaction with classes shifted online and this just adds to the woes. While we may dismiss these as basic things, the fact is that all this profoundly affects their inner joy and positive spirit. We want to help them navigate these challenges better and ensure that they gain the immunity needed in a new world through yoga. It can also help them achieve better health and relaxation, both physically and mentally. When their self-esteem and body awareness improve at an early age, they will grow up as more rounded human beings in life. We wanted to bring this gift of health to them through our partnership with the School of Sports.”
Adding further, Malaika Arora, Co-Founder, SARVA & Diva Yoga said, “Yoga is for everyone – irrespective of their age – and SARVA is defining this in its recent association with the School of Sports. Children are quick learners and initiating them into yoga at this age will ensure they enjoy its benefits in the long term. SARVA makes yoga fun and interesting which makes children more receptive to it. This is our aim and we hope to make a positive difference in their lives, especially in times like these.”
Siddarth K, Founder, School of Sports (SOS), said, “We are thrilled to be partnering with SARVA and taking Indian school children on this journey of yoga and mindfulness. With SARVA’s expertise and their exciting mix of content which appeals to young children we are confident of building a community which is more inclined towards sports and movement.”
SARVA has been instrumental in making yoga and mindfulness fun particularly during the current times when immunity boosting and physical and mental wellness and health is key. The brand is working towards connecting 7 billion breaths.
SARVA recently relaunched its app in an all-new version called SARVA 2.0 with over 1500 hours of Yoga and mindfulness content which makes it one of the largest content banks for a yoga app in the country. The app has yoga modules across various categories like Therapy, Restorative, Hatha and more by various instructors. It offers live classes 15 hours a day x 7 days a week.
The music and mindfulness section has eclectic musical compositions, and 20,000 minutes of content sourced from global composers. SARVA already has a blanket license for the entire Myndstream music catalog from Cutting Edge, a leading independent music publisher.
SARVA is backed by celebrities including Jennifer Lopez, Mark Mastrov – often known as the Steve Jobs of Fitness, Malaika Arora, Director, and Producer Aishwaryaa R Dhanush, Shahid, and Mira Kapoor among others. They have also received funding from US-based VC Fund Mantra Capital, the Patni Family office, Fireside Ventures, and the Cutting Edge Group (CEG).