“It started merely as a branding tool, however given the zeal students showed to avail of free psychometric test, we decided to extend the contest for a year,” says Surabhi Dewra, Founder of the career counselling portal Careerguide.com. To elucidate, the counselling portal offers free psychometric tests to students who win the social media contest that it conducts in the last week of every month. It started in the month of June where the social media accounts of the company posted a psychometric giveaway contest as part of gaining traction on the web. But the team soon realized that there were several students who showed a keen interest in participating in the test which was not the case when there wasn’t free access to the test. “We aren’t a large entity to undertake a CSR initiative. This is our bit in lending a helping hand,” Surabhi adds.
The giveaway contest will be on until next May, which will mark the completion of one year. Along with the social media channels, the portal is also channelising the activity through NGOs and government schools. “We are reaching out to avenues with less fortunates to provide them with access to tests. Alternatively, they are welcome to find us too,” Surabhi elaborates.
Careerguide intends to offer the test to not less than 10,000 students, which amounts to tests worth over Rs 1 crore.
Psychometry is a science that helps one assess one’s interest, aptitude, and personality type. The winners of the contest are given a code that they could use to gain access to the test to help gain an insight into which is a right matched career option for them. While it is the student who will take the test, the contest is open to parents as well who may pass on the code to their children.