‘Future of design in the unreal world’, was the epicenter of conversations at ‘What’s Next’ 2022, the sixth edition of Pearl Academy’s flagship event that brings industry and academia together to chart the roadmap for the future. The World Café Style confluence was hosted by Pearl Academy at its Bengaluru Campus.
This year’s ‘What’s Next’ edition was divided into five sub themes – Creative Education in the Unreal World, Business in Hyper Reality, Fashioning the Unreal World, Design in the Multiverse and Disruption in Media. The event witnessed leading global design educators, industry experts, policymakers, design professionals, thought leaders who came together to discuss and debate about various technological, social, and business disruptions and their impact on the future of creative education.
Speaking at the sixth edition of ‘What’s Next’, Aditi Srivastava, President, Pearl Academy said, “With a vision to create a community of innovative thinkers and doers, What’s Next’s format is rooted in collective dialogue & interesting discussions amongst the participants about futuristic scenarios where design, technology and education intersect.”
The event started with an opening keynote address by Nikhil Malhotra, Global Head, Makers Lab, Tech Mahindra. He highlighted how emerging technologies like Quantum Computing and Metaverse have the power to disrupt our reality as well as the future. It will enable us to envision a new world together which has technology at its core.
Sharrom Y, Country Manager India – 3D & Immersive, Adobe supported the keynote by quoting an industry report according to which 3 out of 4 millennials are happy to pay for a virtual experience than a product.
Participating in the interactive session were industry leaders from the world of fashion, design, business, media and education who shared unique perspectives on how the future may unfold. Human centricity remained the key theme in design. The media fraternity discussed how technology can help in data mapping and opportunities for experiencing and interacting with news. Fashion industry leaders were of the view that technology will lead to better transparency and more intelligence. Academicians expressed that ethics need to be redefined for the Metaverse and students need to be prepared accordingly.
Speaking to the media on the sidelines of What’s Next, Dr. Sanyogita Chadha, Campus Director said, ‘Pearl Academy Bengaluru shared detailed information on programs and scholarships being offered, industry projects that the students are working on, and Pearl Academy is nurturing a highly employable creative workforce. She also shared that this year PG design students from Bengaluru campus have been offered annual packages of upto INR 17 lakhs from leading tech companies.’
The Bengaluru campus was launched in the year of 2019. It offers 40+ undergraduate and post-graduate courses, under various schools namely, School of Fashion, School of Design, School of Contemporary Media and D School of Business. It also offers cutting-edge international certification courses in Animation, Game Design, Visual Effects and Virtual Production through EDGE by Pearl Academy.