Pariksha, a Pune based EdTech start-up, is launching India’s largest vernacular EdTech advertising campaign during the IPL on Hotstar. The advertising campaign will be launched in all 6 languages that the company operates in.
Pariksha is India’s largest vernacular test preparation company, with operations across 11 states, in 6 languages, and serves around 3 million users with over 85,000 paid subscribers. Pariksha was founded in 2015 by Karanvir Singh, Utkarsh Bagri, Vikram Shekhawat, and Deepak Choudhary.
Karanvir Singh, Founder, Pariksha said, “It will by far be the largest EdTech campaign in terms of languages launched by any EdTech company in India. This is Pariksha’s 1st branding exercise to create more awareness around its offering and brand across the country. We would like to extend our market dominance.”