Editorial Team

SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) Bengaluru Campus has introduced a first-of-its-kind session on ‘Personal Branding’ for students at the three-day orientation program organized on the occasion of the 13th batch MBA course starting here today.

Attended by eminent personalities, illustrious alumni and corporate placement managers, the first day of the orientation program started with an inaugural speech by Hon’ble Vice-Chancellor Dr Ramesh Bhat followed by the ‘Deeksharambham’ where each one of the students lighted a diya from a faculty member’s lamp individually which signifies the future transfer of knowledge from the teacher to the disciple.

While addressing students, Dr Bhat said, “Your mission for doing an MBA at NMIMS Bengaluru is certainly to stand out in the professional career and motivate other students. You may fall apart if you don’t have an understanding of your mission. When you compared MBA to other degrees, the mission is different. Our mission is to create wealth for companies and the society.”

Also, a session was dedicated to ‘Personal Branding’ under the title of “The Brand Called You” and discussed the ways in which MBAs can build students’ build their own brands while studying at NMIMS Bengaluru Campus for use in the job market. Building a brand is a marketing technique to fetch premiums over other candidates in the professional career. Learning these techniques will help students showcase their interpersonal skills that not many students are able to do.

Personal brand building allows students to develop extra-curricular activities and participate in lectures and engage with the concerned faculty etc. Ms Aditi Ashok is a great example of a big personal brand to emulate, from another field. She is a Golf player who has represented India at the Olympics in Golf.

Speaking on the occasion, Dr. Rajendra Nargundkar, Director, NMIMS, Bengaluru Campus, said, “Every student needs to do his personal branding to the target audience, maybe the first employer after MBA and subsequently use these techniques in his career as he grows, adding more features to the brand image. So, it is important to start on the right footing which will help him brand for future in whichever the field he opts for.”

A session on the second day i.e. Saturday will be dedicated to introducing students to Golf, a game popular amongst corporates and useful for networking with them.

The Chief Guest on the occasion was Mr Abhijit Sharma, Vice President, Data Labs, Landmark Group. Mr Sharma said, “Prioritizing is what you will learn in the next two years. Be clear with where you want to go-make this your primary principle of prioritization. The best part of a PGDM is having an opportunity to experience everything together and learn from each other, helping in every way you can. Institutes have a certain character that comes from its stakeholders. One of the most critical pointers to note is the identity.”

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