Editorial Team

Continuing its efforts to inculcate imagination, creativity, education, and self-esteem among kids, Merlinwand, a publishing startup committed to making each child their own hero through the art of personalized storytelling, has entered into a partnership with Ithaka International School to offer personalized storybooks. Seeking gifting options for children, Ithaka International School approached Merlinwand for the personalization aspect the platform provides. The partnership contract will last for a period of 18 months – from January 2022 to June 2023.

Over the last few years, personalization has been on the rise across categories, so why not children’s storytelling? To help each child unleash their power in a world of information explosion, ultra-high video consumption, and screentime, Merlinwand is on a quest to inculcate imagination, creativity, education, and self-esteem among kids through its personalized storybooks. The platform’s tagline, ‘Be Your Own Hero,’ reflects what it enables every child to do – discover their potential for visual thinking and awaken their cognition. Through its latest partnership with Ithaka, Merlinwand will provide personalized storybooks to Ithaka, allowing the school’s children to expand their creativity and discover the world of storytelling.

Speaking on the partnership, Mr. M. Revanth, the Managing Director of Ithaka International School said, “At Ithaka, we offer a unique trans-disciplinary program designed to foster the holistic development of every individual student, encompassing social, physical, emotional, and cultural needs as well as academic excellence. And as an evolving K-12 School, we will provide innovative learning programs customized to suit the local student body from EYP to Grade XII. We are delighted to collaborate with Merlinwand. We believe that their storybooks will give the kids a head start in understanding the world around them and develop skills they need to succeed.”

Sudarshan Vig, CEO of Merlinwand, added, “We are working hard to improve the cognition of the future generation, awakening them to the power of visual thinking, and our partnership with Ithaka International School will further boost our motive. When schools and institutions place their faith in our storybooks, it helps establish a sense of trust in parents that our stories help inculcate the right values, morals, and ethics in today’s generation. Apart from that, when other schools hear about the gifting idea, they might consider it too, which will help us gain visibility. We are happy to partner with them and look forward to a fruitful relationship.”

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