Koffeetech Communications, an integrated digital marketing agency has gained the integrated communication mandate for Engineer’s Circle. Established in the year 2002 Engineer’s Circle is one of the leading engineering education providers in India with a PAN level presence in Tier II markets. Koffeetech aims at providing end to end service to achieve a communication objective for the client. This strategic collaboration will enable Engineer’s Circle to achieve its well-deserved positioning of an engineering institute offering result-oriented training to GATE, IES & PSUs aspirants.
As a part of the mandate, the agency will be solely responsible to undertake the paid media services, social media management, creative output, develop communication strategies and public relations along with designing a comprehensive digital marketing strategy for the company. On the execution side, Koffeetech Communications will manage the overall portfolio for Engineer’s Circle which includes social media platforms like Instagram, Facebook, Twitter, LinkedIn, search engine marketing, public relations and communication strategies.
Speaking on this partnership, Mr. Sanjay Gupta, Founder, Engineer’s Circle said, “With an increasing role of digital media in the everyday lives of an individual, it was critical for us to partner with a digital marketing agency who understands and prioritizes the objective of Engineer’s Circle. From traditional to new-age marketing methods, Koffeetech’s team is well-versed with a 360-degree marketing channel; this is exactly what we expect out of our agency partner to help create a robust strategy leading to wider brand awareness and lead generation for the company.”
Mr. Jay Rathod, Founder, Koffeetech Communications said, “Our objective for Engineer’s Circle is to maximize engagement, increase visibility on all digital media platforms and keep the target audience informed about the brand and its services. We aim to make a meaningful difference to the company and further strengthen its legacy in the market.”