Editorial Team

IMS Ghaziabad organized the prestigious AICTE-ISTE Sponsored 6 Days Online Induction/Refresher Programme on “Social Media Marketing” from December 13-18, 2021. The prestigious program was graced by insightful deliberations from Keynote Speaker, Dr Shweta Srivastava, Head Digital Marketing, Dr Reddy Laboratories; Expert Resource Speakers, Mr. Shubham Tyagi, Director, Fooracles; Ms Madhura Mukherjee, Training Manager, Genpact; Dr. Urvashi Makkar, Director, IMS Ghaziabad and Dr. Surabhi Singh, Professor, Marketing, IMS Ghaziabad. The programme witnessed the esteemed presence of Distinguished Guests Dr. P K Desai, President, ISTE; Prof. Vijay D Vaidya, Executive Secretary, ISTE and many more luminaries from industry and academia.

Envisioned under the leadership of Director, Dr. Urvashi Makkar and coordinated by Dr. Surabhi Singh, the coveted Induction/Refresher Programme was instrumental in sharpening the skills of the delegates on social media marketing which is essential in improving the standards of online learning in the institutions as per NEP 2020.

Speaking on the occasion, Dr. Urvashi Makkar drew attention to the multiple contemporary trends such as Artificial Intelligence, Influencer Marketing etc. that were revolutionizing the disruptive landscape of social media marketing. The keynote speaker Dr. Shweta Srivastava deftly provided a crisp understanding on the use of social media and shared the multiple possibilities and best practices therein. The highly interactive session elicited enthusiastic participation from the delegates who were enriched by an in-depth understanding on how to exploit the tremendous potential of social media.

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