Primary school students at the renowned international school of Dulwich College (Singapore)
A LEADING edtech platform used by some of the world’s leading universities has expanded into the international and independent school space.
The Ambassador Platform (TAP) provides a virtual environment in which prospective students and parents can interact on a personal level with existing students or ambassadors at the university, college or school of their choice.
The innovative platform is already being used by upwards of 100 educational institutions across four continents including the universities of Oxford and Cambridge as they bid to embrace the power of peer recruitment
Now TAP has welcomed its first cohort of partners operating outside of the Higher Education realm – with early adopters heaping praise on the platform’s ability to help them harness the potential of parent advocacy.
TAP’s Co-founder and Chief Growth Officer Nik Higgins said: “‘We are thrilled with the early response from the schools we have worked with.
“We’ve spent considerable time this year working with experts from the schools space to understand how we can build on our platform’s successes within HE and so far have shown how we can adapt TAP to suit the needs of those working with younger students as they look to mobilise the voices within their school community and help families choose the best fit environment for their children.
“We are looking forward to collaborating with schools around the world in the years to come’.’
An international college in Singapore linked to one of the world’s oldest independent schools was the first in its sector to adopt the TAP’s pioneering virtual recruitment tool.
Dulwich College (Singapore) draws upon 400 years of tradition from its founding school in London and is the seventh education institution to join the Dulwich family of schools.
Since forming in 2014, the college in Singapore now has around 2,720 pupils representing over 50 nationalities.
Director of Admissions and Marketing at Dulwich College (Singapore) Jason Hoppner said: “Each year, international schools invest heavily in traditional advertising and promotion to build and maintain brand awareness, however, no amount of money can substitute the power of word of mouth and parent advocacy when it comes to helping parents make that all-important decision around which school to apply to.
“Our vision at Dulwich College (Singapore) is to be at the forefront of innovation in the way prospective parents engage with our community and we are excited to be partnering with The Ambassador Platform to bring this vision to life.
“TAP provides us the means to harness the power of parent advocacy by providing a platform where prospective families can chat directly to our passionate community of parent ambassadors and gain first-hand insights into what life is really like within our school.”