FLAME University, the pioneer of liberal education in India, once again wins the Asia Pacific, Middle East & Africa Global Online Marketing Academics Challenge (GOMAC) of 2020. It had won this accolade on the prestigious international platform in 2019 as well. The team members, Edward D’souza, Shreya Mohta, Ishanika Sehgal, Soumya Biradar, and Namitha Ravindran, all MBA (Communications Management) students at FLAME University, were awarded this title after beating stiff competition from 83 teams across 15 countries, many of which were from renowned global schools.
The prestigious digital marketing competition – GOMAC – is a showcase for digital enthusiasts coming from all over the world. Thousands of bright minds compete in the month-long competition with the goal of not only creating the best digital marketing experience for a chosen client but providing outstanding campaign results too. The team from FLAME University picked Questern Tours, a Pune-based company, and impressed the judges with their impressive results. They were praised for the level of detail in their analysis and the clear and logical explanations provided related to campaign results. The team exceeded its campaign goals in website traffic and social media likes, which clearly paved their way to the win.
Edward D’sSouza, Shreya Mohta, Ishanika Sehgal, Soumya Biradar, and Namitha Ravindran had enrolled for the challenge as a part of their major in Digital Marketing and Communications. They were mentored by Prof. Rohit Tiwari, faculty of digital marketing, FLAME University, under whose guidance the team provided handcrafted itineraries for sports events, management of athlete logistics, and touring packages including local cuisine and culture. The GOMAC website while congratulating the regional winners stated that the judges felt this team’s approach was very professional and their efforts were very much in line with the organization’s goals. The reports included good use of graphics and a thorough write-up.
Prof. Rohit Tiwari while congratulating the students said, “FLAME University students have continued the winning streak by managing an outstanding campaign that was focused on its approach and delivered upon its objectives. This shows the strategy that the team formulated worked well. As a part of Digital Marketing and Communications specialization, the students get the opportunity to interact with top industry professionals and learn the best practices for advertising on different platforms like Google, Facebook, etc. This project-based learning is a good methodology where students get to execute all that they have learned by working on a real-life project and compete in a prestigious global competition like GOMAC.”
FLAME School of Communication offers courses in Advertising and Branding, Journalism, Digital Marketing and Communications, and Film and Television Management. The team believes that quick thinking and flexibility was possible because of the interdisciplinary nature of studies at FLAME University. It has constantly encouraged them to think beyond the tried and tested strategies and equipped them with the skills to adapt to diverse situations and perspectives. These skills along with their solid understanding of digital marketing were instrumental in their winning the challenge, which also provided them excellent firsthand industry exposure.