We all fondly remember those teachers from our school and college days who inspired us to learn new things each day. We often wish we could do more to honour their contribution to our lives. EuroKids International, India’s leading early childhood education and K-12 company, has precisely done that with the rollout of its ‘Teacher My Superhero’ initiative across social and digital channels.
The campaign focuses on highlighting the efforts put in by the teacher community across the country during the COVID-19 pandemic lockdown. When learning was disrupted for millions of students across all ages, schools and colleges, within just a couple of weeks, teachers stepped up to connect with their students over virtual classes and other platforms to continue the learning path, heralding a new way of education in the country.
The ‘Teacher My Superhero’ campaign was rolled out on June 14, 2020, with EuroKids International releasing a song composed and sung by leading Bollywood singer Shaan titled ‘O Teacher Shukriya’, to commemorate the efforts of teachers in bringing learning home to our children.
The song was unveiled on the EuroKids International Facebook Channel: https://www.facebook.com/EurokidsInternational during a virtual event with Shaan and bands such as Swarathma and When Chai Met Toast, who came together to salute the warriors of uninterrupted learning – the teachers. #TeacherMySuperHero is a heart-warming initiative focused on giving people a platform to showcase their gratitude towards teachers, who often receive minimal appreciation for the work they do. EuroKids Group of brands – EuroKids Preschool, EuroSchool International, Kangaroo Kids Preschool and Billabong High International will be driving this initiative further through a collective network of 1,100 + preschool and 30+ schools across India.
“A teacher’s contribution to our society today is often unappreciated, but their role in enriching every generation cannot be forgotten. It is time for us to join hands and appreciate the teaching community who has and will continue to shape the future of our nation and we also salute those who helped us in our path to where we are today. All our brands are coming together to drive this initiative, and I urge other schools and institutions to join the drive going forward. This is the least we can do towards those who spend their lives shaping our childhood and our children,” said Mr. Prajodh Rajan, Co-founder and Group CEO, EuroKids International.
“Often enough, we fail to acknowledge the very people who help us get to where we are. What motivated me to be a part of this song was a deep feeling of gratitude towards my teachers, who have made me the person I am. And I’m grateful to have this opportunity to pay tribute to thousands of teachers across the country, who are ensuring that education is uninterrupted despite the constraints around us due to the pandemic,” added Shaan.