With an aim to give teenagers an early preview into future careers, Clever Harvey has launched another new industry-certified course ‘JuniorMBA Marketing’ in collaboration with PUMA. This came soon after the career exploration and acceleration platform recently introduced two industry-certified courses, JuniorMBA Strategy and JuniorMBA Technology, in partnership with Samsonite and Infinity Cars, respectively.
Certified by PUMA, the JuniorMBA Marketing course gives teenagers an in-depth glimpse into what marketers do. From case studies of companies like Starbucks, Burger King, Apple and Cadbury, students discover the fundamental principles of marketing and apply their learnings to an industry project given by PUMA. Working in groups of 2 or 3, and guided by a Clever Harvey facilitator, students take a whirlwind tour of one of the most popular functions in the world of business – marketing. The 25-hour program ends with a project, where students design a social media campaign enabling PUMA to build its following among teenagers.
Speaking on the launch of the new program, Sriram Subramanian, Co-Founder, and CEO, Clever Harvey said, “We are pleased to collaborate with PUMA as an industry partner in building up this category of career acceleration programs. It has been a pleasure co-designing the program with their marketing and strategy departments.”
“Some of the smartest people in the world work in marketing, a highly interdisciplinary field. When a teenager learns marketing, he/she is actually understanding how people make decisions, why they love and trust certain brands, and how brands use this audience understanding to make strategic decisions. The project-based learning format builds students’ conceptual and abstract thinking skills, their comfort with data, and also their understanding of teamwork and communication – all of which are essential 21st century skills for the future of work,” he further added.
Commenting on the launch, Manisha J Agarwal, Director and Head – People and Organisation and Strategic Initiatives, PUMA Group, said, “In today’s fast-paced and ever-evolving business environment, just learning a skill isn’t enough, knowing its applications is what matters. Some of the most important skills that will help students tackle future business challenges with a flexible mindset are decision making and critical thinking. JuniorMBA Marketing is one such program that will give students real-world exposure to marketing insights and accelerate their performance right from the start. The program covers all the modules essential for marketing as well as provides students practical training on live projects to give them first-hand experience. We are glad to have joined hands with Clever Harvey in their mission of helping students develop the skills they need to succeed.”
Industry exposure is essential for teenagers, but it’s tough to secure an internship at a young age. Our industry-certified programs are bridging this gap by combining structured learning of industry-relevant skills along with industry exposure.
The JuniorMBA – Strategy program, co-designed with Samsonite, prepares students on how sales and marketing strategies are formulated and implemented based on data. Focused on teaching interesting topics such as value proposition, market sizing, business models, etc., the 25-hour program provides entrepreneurial training and builds improved decision-making ability, business analytical skills, alongside others among students.
On the other hand, Infinity Cars’ certified, JuniorMBA – Technology course is for those who want to launch their next big tech product. The 25-hour program trains students on how tech products are prototyped to achieve specific user goals while developing varied skills like analytical mindset, computational thinking, and innovation, etc. The topics taught are understanding algorithms, Virtual Reality, and its uses, applications of AI and ML, and technology as a problem-solving tool.