CL Educate (NSE, BSE: CLEDUCATE), the early trendsetter in India’s test prep industry has entered into a strategic partnership with Vidya Mandir Classes (known popularly as VMC), the original leader in coaching for JEE for four decades. In the first phase, CL Educate will roll out both classroom and online premium programs of VMC across Mumbai, Pune and GCC (Dubai, Sharjah & Abu Dhabi). Through the partnership, CL and VMC are looking to increase their JEE/NEET student strength three-fold from current 25,000 in 3 years. CL Educate, a leader in multiple segments including management, law and UG-Aptitude looks at this alliance as a strong win-win to emerge a segment leader in the 50 lakh JEE/NEET/sciences segment.
Commenting on the partnership, Sujatha Kshirsagar, Chief Business Officer, Career Launcher said, “We believe CL-VMC alliance is the most capital efficient way to win in JEE/NEET, flagship segment of the Under-graduate space in India. High ARPU, low CAC, our omni-channel strengths and great VMC results legacy should enable us to emerge as leaders in this ultra-competitive space, jointly.”
In his comments, Abhishek S, Chief Business Officer, VMC said, “VMC has been the undisputed leader in JEE Test Prep student mindshare for 35+ years. Our name is synonymous with innovative initiatives that stem from StudentFIRST – our founding principle. Our recent successes in NEET prep, Online test prep and newer geographies have only strengthened our belief in that founding principal. We are confident the omnichannel network/online capabilities of CL combined with our legacy and high-quality academic capability will fuel exponential expansion across India over the next 3 years.”