Amity University Online received an award for the best “Student Recruitment Campaign” from the Times Higher Education (THE) Awards Asia 2022 in a ceremony that took place at Nagoya, Japan on 31 May. Amity University Online was one of the award winners from India recognised for outstanding success in the strategic recruitment of females in online higher education degrees in 2021.
THE Awards Asia 2022 jury noted Amity’s success in “reaching out to female working professionals and providing educational opportunities that might otherwise not be available to them”.
The barriers to women’s success in the workplace remain strong, and in countries such as India they are perhaps particularly high. In a bid to tackle this – and in light of survey results showing that women are half as likely as men to sign up for digital education – Amity University Online marketed its courses as a “second chance” for women to pursue their dreams.
Delighted at this victory, Mr. Ajit Chauhan, Chairman at Amity University Online, said “Our success reflects our revolutionary work in creating a digital learning ecosystem, that enables a global and diverse student population to progress and achieve their professional goals. In the last two years, we have embarked on a journey where we are consciously encouraging women to continue learning and work towards their career advancements. This award further validates that we are moving in the right direction.”
Kicking off a high-profile online campaign on International Women’s Day, Amity shared the story of online MBA student Sneha Sharma – a Formula 4 racer and pilot – with more than 400,000 women. That was the first of many success stories that were shared to highlight women who had restarted their careers after a break or continued learning alongside their jobs. This was backed up by a week-long series of events led by female industry leaders on Instaclass, which provides bite-sized learning via Instagram.
Amity also introduced a 20 per cent scholarship for women seeking to return to the workplace across all of its courses, and more than 300 women have taken advantage of it. And the university introduced a referral system allowing friends, families and colleagues to direct would-be students to potential courses, creating a supportive environment for study and upskilling.
Highlight the significance of ‘Student Recruitment Campaign’, the judging panellists said, “The systematic approach consisting of recognition, rewards and relationship components has resulted in a broad awareness of their student recruitment campaign, and more than 300 female working professionals have enrolled in their programs.”
The event builds on the success of THE’s long-running UK-focused awards, known as the “Oscars of higher education”. The Asia awards received nearly 500 entries with submissions from 22 countries, in which India shone brighter than before by being the only country with two winners.
The event was judged by an esteemed panel including Christine Ennew, Provost, University of Warwick; Yuko Harayama, Professor Emeritus, Tohoku University; Bashir Makhoul, President and Vice-Chancellor, University for the Creative Arts; Simon Marginson, Director, ESRC/OFSRE Centre for Global Higher Education, Department of Education, University of Oxford; Timothy Tong, CEO, AMTD Foundation.
Amity University Online has been a consistent innovator in the space of online higher education and has always gone the extra mile to make education accessible and affordable to the masses.